- Go check out the clothes at your shopping centre
- Buy a bracelet for a good cause
- It is in your hands, make a difference
- Support our local workforce
We all link the numbers 46664 to Nelson Mandela as being his prison number, prisoner 466 of the 1964 intake. The number has now reached international recognition, being used for huge concerts with proceeds going to various humanitarian charities. Celebrities from every different sphere of entertainment have performed at these concerts, donating their fees to the Nelson Mandela 46664 charities. The likes of Annie Lennox, Queen, Angelique Kidjo, Bill Clinton, Oprah and Katie Melua, to name just a few.
Bracelets have been made in copper, silver, gold and platinum, selling at prices from $24.95 up to $8 600 for gold and of course platinum topping the bill at $17 600, all carrying the message “It is in your hands, change a life”. And change lives it does, from issues such as HIV/Aids to job creation and skills training. These bracelets are simply and tastefully designed and would look beautiful on any arm.
In looking for a means for a sustainable income the Nelson Mandela Foundation came up with the idea of apparel for both men and women. The range, all designed and manufactured in South Africa, will be launched across fifteen Stuttafords stores countrywide. The clothing range will also be available in Namibia and Botswana and will soon reach international shores in 2012. Seven percent of the sales from the clothing range will go to the foundation and as the brand grows the percentage will rise to nine percent.
The men’s range will consist of golf shirts, seshoeshoe shirts and jeans, with the ladies range showing off elegant dresses, skirts and stylish blouses. All the goods have been manufactured in four South African factories, two in the Western Cape and two in Kwazulu Natal, employing a total of 1 500 workers.
We have no doubt that this clothing line will be a huge success and wish that the range will renew itself and keep growing. We really need the skills and the jobs in South Africa.